Alexis Robinson Digital Portfolio
Evergreen copy that stimulates the brain and sticks in the heart.
Services
Brand Strategy
Branding
Web Design
Art Direction
Brief
Alexis Robinson approached Denae Co. with the desire to create a digital web presence for herself and her five-year copywriting experience. She was looking to distinguish herself in the industry, tell her professional story, and honor her personal and quippy tone of voice. She struggled to feel confident showcasing her work in the industry because of her lack of web presence. That’s where we came in.
Solution
In our strategy brief, we uncovered the vision for Alexis’s copywriting career and found that she prioritizes playfulness and personability while also remaining extremely self-motivated and strategizing at heart. Her vision is to become an enterprising force in the copywriting world, expanding her reach into creative direction, leading campaigns, and embarking on top-to-bottom brand storytelling. We helped Alexis create a one-page portfolio with as much voice as her copy. We wanted to reflect this personable and professional approach to her career through an experimental, static webpage that also emphasized her understanding of working with creative teams.
For Alexis’s logo, we chose a serif that integrated contemporary aesthetics with classic forms, customizing different italicized letters to allude to the human hand and providing a personal touch to her logotype.
We also helped Alexis craft a resonant biography for her LinkedIn and website. To do this, we used a combination of audience profiling and her birth chart to write three distinct biographies that combined her interests and tone.
To remind audiences that Robinson specializes in writing for fashion brands, we created a bespoke monogram reminiscent of luxury retail. The letters make a lemniscate—her own unique punctuation mark, evoking timelessness.
“One of my favorite things about working together was how attentive and punctual you were. The timeline you laid out for us was followed through to a T and the explanation videos really helped me understand the process thoroughly. You were able to help me nail an aesthetic and voice I feel most aligned with.”
—Alexis Robinson, Alexis Robinson Copywriting
TESTIMONY